Tresmontes Lucchetti

  • Client: Tresmontes Lucchetti
  • Date: Tuesday, 12 June 2012
  • Info: Food & Beverages Vertical
  • URL: www.tmluc.cl

Food & beverages manufacturer with presence in 32 countries the market was dominated by the world leader with over 75 percent of
market share.

Another brand recently launched was leading the hispanic niche for two years, we developed an extensive investigation of the market and consumer trends, analyzed marketing opportunities and designed strategies, contacted distributors, sales companies and logistic partners. finally, we spearheaded the launching of ZUKO, a brand of drink mixes, concentrating efforts among hispanic consumers in texas and california with an outsourced operational team.

within one year, less than $500K in slotting, administration & promotional expending, we secured over 1,000 a-size retail points capturing a leading position among the target opening the market for the company that relocated a management team from abroad and is planning a wide expansion to the rest of the country.